Our UK cohorts at Marketing Week report that Coca-Cola is planning to introduce a Sprite extension called Sprite Super Chilled that will generate ice when opened. MW goes on to say, "According to industry sources, the bottled drink has to be stored in a purpose-built, developed vending machine that keeps the drink at a certain temperature. When it is purchased, the consumer twists the bottle, which triggers a mechanism inside that creates ice made from the drink, so it is not diluted.
It is understood that if Sprite Super Chilled proves successful, Coke plans to introduce the technology across its carbonated portfolio, such as Coke and Diet Coke. The move is the latest attempt by Coke to diversify and create new categories."
No word yet on any U.S. plans.
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