VideoEgg Eggs on Google

I have no reason to doubt the statement below, which was delivered to my e-mail box this morning. I'm sure that VideoEgg is just thrilled that Google is embracing the "overlay" video ad formula that VideoEgg claims it pioneered. And VideoEgg was so excited it just had to tell everyone:

VideoEgg welcomes adoption of video advertising approach that it pioneered
Google / YouTube entrance into the market will help establish standards, create advertiser demand

        Pioneering video-ad network VideoEgg, the first to introduce interactive advertising overlays onto video, welcomed today’s news that Google’s YouTube has adopted its approach to online video advertising.  VideoEgg, which delivers video ads across many popular social-networking and community web sites such as Facebook, Bebo, Hi5 and Flixster, said Google’s entry validates the market and will help drive the widespread adoption and standardization of video advertising.
       
        "Overlays have proven effective bringing brands into short-form video content. Viewers click on them at a rate roughly five times higher than banner ads," said Troy Young, chief marketing officer, VideoEgg.  "Google and YouTube’s advertising format acknowledges the importance of this new approach to online video advertising, something VideoEgg has championed from the start." 
       
Young added. "At this early stage in our industry, we welcome other companies adopting VideoEgg’s invitation-based approach to online video advertising.  As an industry leader, we continue to explore new innovations in ad formats, targeting and the most effective ways to leverage social networks to build brands. This is just one step in our journey and we’re flattered that Google has recognized our early success by adopting our tried and tested format. Google/YouTube will further accelerate the already rapid advertiser adoption of invitation-based online video advertising.”

Comments

[Andy Ellwood]

What are you thoughts on this and other forms of viral marketing as they relate to the 2008 elections? What can the candidates be doing better?

Andy

www.andyellwood.com

[Todd Wasserman]

Hi Andy,

Thanks for the note. I think the best way for a candidate to master this form of media is to be upfront about their shortcomings. Otherwise, it's inevitable that they'll be caught in some YouTube moment that will expose their weaknesses.