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August 23, 2007

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Comments

Andy Ellwood

What are you thoughts on this and other forms of viral marketing as they relate to the 2008 elections? What can the candidates be doing better?

Andy

www.andyellwood.com

Todd Wasserman

Hi Andy,

Thanks for the note. I think the best way for a candidate to master this form of media is to be upfront about their shortcomings. Otherwise, it's inevitable that they'll be caught in some YouTube moment that will expose their weaknesses.

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