An excellent story in Wired makes the case that brands are hopping on the Second Life bandwagon only to find there's no one there and not much going on. Key sentence: "Once you put in several hours flailing around learning how to function in Second Life, there isn't much to do." The story goes on to detail how Michael Donnelly, Coke's head of interactive marketing, went through all the steps to create a Second Life avatar and set up a Virtual Thirst pavillion only to find that "you can long linger without encountering another avatar."
The problem is not with Second Life - it is with having Great Expectations. There is a certain place for Second Life and Avatars under the sun. That is all.
Posted by: Sunil S Chiplunkar | August 07, 2007 at 05:05 AM