Let's face it, August is a slow time for marketing/advertising news. Yet there's little to justify the "duh" sentiment by today's NYT ad column story: "Product packages now shout to get your attention." Maybe I'm too close to this stuff, but isn't the emphasis on packaging kind of old news? Likewise, Stuart Elliott's column about how marketers are using the lower-case letter i for their product names also seems strangely familiar.
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