Here at Brandweek we have often guage successful advertising and marketing by the Brother-In-Law Test. That is, if your brother-in-law is not in the industry and he hasn't heard of it, then you can say it's crossed over to a certain extent. A variation on that is the Wife Test. I always note if my wife has noticed advertising or new products because although she's always on the lookout for interesting marekting stories, she's not the type to read Brandweek. So, the other day when she mentioned that she keeps seeing those Windorphins ads, I took notice. She was so curious about the ads that she was tempted to go online and look it up. (I saved her the trouble by telling her it was for eBay.) So, I recant somewhat this June post about the campaign, which I labeled "tired." I'm still not impressed, but hey, it passed the Wife Test.
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