Duff Drink Actually Exists!

D'oh! When I wrote about reverse product placement back in January, I framed the story by using Duff Beer as an example of a fictional brand that could be made real. I bounced the idea off of a Fox rep, however, who said there no plans to reverse PP Duff anytime soon. Well, it turns out there are. My story was technically correct since there is no Duff Beer in the works but there is a Duff Energy Drink. Boston America Corp. (which is actually in Woburn, MA—what's up with that?) is planning to release a Simpsons-braded Duff drink next month. Boston America specializes in reverse PP (though rep Matt Kavet said he didn't know that's what it is called) and has also come out with Scooby Snacks with Warner Bros., and Cheesy Poofs with South Park. Who knew?